Aflac: B2B Website and Display Ads

Aflac needed a special section on their website to talk directly with stakeholders of small, mid-sized and large businesses.  I concepted and wrote 3 verticals encouraging stakeholders to offer Aflac to their employees. Also, created banner advertising driving to website. Creative Director Joel Tretin. Ad agency Ogilvy.

Citizens Bank: “Citizens Effect” New Business Pitch

Citizens Bank needed their brand image to reflect their founding beliefs of linking their success to the success of their customers. As part of the pitch, I created and wrote copy for several elements including print, radio, interactive, and social media. Won new business. ECD Mat Zucker. Ad agency Ogilvy.

MetLife: Direct Mail & Digital

Concepted, wrote and produced several direct mail pieces, radio, and digital display advertising for MetLife. Art direction by Samantha Berliner. Ad agency Ogilvy.

MetLife: “Right Now” DirectTV

Wrote several strategic variations of Direct Response TV ads testing response rates via phone, online engagement, and use of rate tool. Ad agency Ogilvy.

Fisher Investments: Social Media & Display Ads

To help Fisher Investments target investors with a 500k portfolio, I concepted and wrote several prospective customer display ads and social media campaigns driving to the website for a free downloadable guidebook. Art direction by Jill McClabb. Ad agency Interplanetary IPNY.

Pitney Bowles: Mailstation 2 Banners

Concepted and wrote advertising banners for Pitney Bowles Mailstation 2 targeting small home businesses. Ad agency Ogilvy.

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