Dana Farber: “Hero Behind the Mask” Social Media Campaign

When the world went into quarantine, the frontline workers of Dana Farber went into overdrive.  We created and launched an aggressive digital and social media campaign to recognize our heroes.  Elements included: Two kickoff email streams, website page with downloadable share badges, #MyDanaFarberHero, and social media content calendar with posts for Facebook, Instagram, Twitter and LinkedIn. Art direction and illustration by Jill McClabb. CCO Bruce Lee. Agency Interplanetary IPNY. View live

Dana Farber: New Website

Wrote copy for Dana Farber Cancer Institute’s new website based on campaign refresh.  Art direction by Jill McClabb. CCO Bruce Lee. Ad agency Interplanetary IPNY. View live

SimStar: Prospect Print Ad

Concepted and wrote new business print ad for SimStar advertising agency. Art direction by  Juan Gallardo.

Aptiom: Complete Marketing Launch

Concepted, wrote, and produced all marketing materials to launch Aptiom, a new pharmaceutical product reducing the frequency of epileptic seizures. Art direction by Grant Collier. Ad agency Saatchi Wellness. View live

Aptiom: Welcome Kit

One of many direct and POS pieces written and produced to launch Aptiom. Also created consideration kit, voucher kit, savings card, pharmacy receipt, pharmacy bag, receptionist card, mode-of-action video, questionnaire, and email program with 7 targeted streams.

City of Hope: “Impact” Digital Marketing Campaign

Created copy for website refresh featuring City of Hope’s prominent cancer researchers, doctors, and scientists. Also created social media and digital display advertising. Art direction by George Boutilier. Ad agency Interplanetary IPNY. View liveView homepage live

City of Hope: “Impact” Banners

One of many display ads and other elements concepted and written for City of Hope’s new advertising campaign. Art Director George Boutilier. Ad agency Interplanetary IPNY.

Humira: “Patches” Unbranded Educational Website

 Aimed at prospective patients, this unbranded website concept is designed to engage and educate users about the condition of Psoriasis. Each swatch is an interactive learning module with graphics and videos. Art director Amy McGrath. Ad agency Saatchi Wellness.

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