QuickBooks: Mid-Market Playbook and Partner Program

Intuit QuickBooks was looking to build their channel marketing program. I was brought on board to create a competitive landscape analysis, and from it build out all strategic sales enablement tools, white papers, and partner program materials targeting mid-sized business resellers. Art Direction Yi-Ching Sung. Ad agency Invisible North.

Citizens Bank: “Citizens Effect” New Business Pitch

Citizens Bank needed their brand image to reflect their founding beliefs: that their business success is a direct result of the success of their customers. As part of the pitch, I created and wrote copy for several elements including print, radio, interactive, and social media. Won new business. ECD Mat Zucker. Ad agency Ogilvy.

Aflac: B2B Website and Display Ads

Aflac needed a special section on their website to talk directly with stakeholders of small, mid-sized and large businesses.  I concepted and wrote 3 verticals encouraging stakeholders to offer Aflac to their employees. Also, created banner advertising driving to website. Creative Director Joel Tretin. Ad agency Ogilvy.

MetLife: Direct Mail & Digital

Concepted, wrote and produced several direct mail pieces, radio, and digital display advertising for MetLife. Art direction by Samantha Berliner. Ad agency Ogilvy.

MetLife: “Right Now” DirectTV

Wrote several strategic variations of Direct Response TV ads testing response rates via phone, online engagement, and use of rate tool. Ad agency Ogilvy.

Fisher Investments: Social Media & Display Ads

To help Fisher Investments target investors with a 500k portfolio, I concepted and wrote several prospective customer display ads and social media campaigns driving to the website for a free downloadable guidebook. Art direction by Jill McClabb. Ad agency Interplanetary IPNY.

Pitney Bowles: Mailstation 2 Banners

Concepted and wrote advertising banners for Pitney Bowles Mailstation 2 targeting small home businesses. Ad agency Ogilvy.