Intuit QuickBooks was looking to build their channel marketing program. I was brought on board to create a competitive landscape analysis, and from it build out all strategic sales enablement tools, white papers, and partner program materials targeting mid-sized business resellers. Art Direction Yi-Ching Sung. Ad agency Invisible North.
Citizens Bank needed their brand image to reflect their founding beliefs: that their business success is a direct result of the success of their customers. As part of the pitch, I created and wrote copy for several elements including print, radio, interactive, and social media. Won new business. ECD Mat Zucker. Ad agency Ogilvy.
Aflac needed a special section on their website to talk directly with stakeholders of small, mid-sized and large businesses. I concepted and wrote 3 verticals encouraging stakeholders to offer Aflac to their employees. Also, created banner advertising driving to website. Creative Director Joel Tretin. Ad agency Ogilvy.
Concepted, wrote and produced several direct mail pieces, radio, and digital display advertising for MetLife. Art direction by Samantha Berliner. Ad agency Ogilvy.
Wrote several strategic variations of Direct Response TV ads testing response rates via phone, online engagement, and use of rate tool. Ad agency Ogilvy.
To help Fisher Investments target investors with a 500k portfolio, I concepted and wrote several prospective customer display ads and social media campaigns driving to the website for a free downloadable guidebook. Art direction by Jill McClabb. Ad agency Interplanetary IPNY.
Concepted and wrote advertising banners for Pitney Bowles Mailstation 2 targeting small home businesses. Ad agency Ogilvy.
