United States Tennis Association Pitch

Contracted to help Wunderman pitch USTA social media business. Concepted and wrote a vast breadth of work resulting in an agency win. Creative direction by Dave Giles. Ad agency Wunderman.

Chevrolet Super Bowl Social Media

Created one of the first social media concepts for the Super Bowl. A living  Momentum Meter on Chevys Facebook page fed fans into virtual cheering sections for the Packers and Steelers by using Twitter hashtags. Ad agency Big Fuel.