During the introduction of Clear Card, a membership program expediting airport check-in policy, I concepted and developed unique placement newspaper ads to demonstrate the benefits of speeding through airport security. Ad agency Ogilvy.
Concepted and developed a landing page and banner campaign targeting Human Resource personnel. Key messaging encouraged employee training through SAP’s training software to help improve employee retention rates.
Concepted and developed print campaign to launch Nikon Coolpix cameras. Art direction by Russell Wakelin. Ad agency Source.
To teach moms about technology, I concepted, designed, and programmed GoTechMom.com I continue to write all content, monetize occasional posts through affiliate programs, and use inbound marketing to drive traffic to the website from Facebook, Twitter and Instagram.
Featured tech blogger on Consumer Reports Health App segment. Watch here.
