NJEDA: “Stronger Than the Storm” Campaign
After Superstorm Sandy destroyed the Jersey Shore, the New Jersey Economic Development Authority commissioned MWW to create a full scale advertising, digital, and public relations effort in record, turnaround time to save summer tourism. Concepted and wrote multiple campaign components of the Stronger Than the Storm campaign: website, blog, social media, contests, influencer marketing, banners, online store, vacation planner, television scripts, newsletters, email CRM, and B2B downloads. Art direction by Copy Walton. Creative Director Mike Scheiner. PR agency MWW.
