NJEDA: “Stronger Than the Storm” Campaign

After Superstorm Sandy destroyed the Jersey Shore, the New Jersey Economic Development Authority commissioned MWW to create a full scale advertising, digital, and public relations effort in record, turnaround time to save summer tourism. Concepted and wrote multiple campaign components of the Stronger Than the Storm campaign: website, blog, social media, contests, influencer marketing, banners, online store, vacation planner, television scripts, newsletters, email CRM,  and B2B downloads. Art direction by Copy Walton. Creative Director Mike Scheiner. PR agency MWW.

NJEDA: Christie/Bon Jovi PSA

Wrote script for PSA with Governor Chris Christie and Jon Bon Jovi promoting Stronger Than the Storm summer concert. PR agency MWW.

Viking River Cruises: Cruise Booklet & Website Refresh

Rewrote Viking River Cruise travel booklet for Europe, Russia or China Adventures. Guidebook rebranding success helped secure additional online website business. Art direction by Juan Gallardo. Ad agency SimStar.

Google: Touring Bird Travel Website

Selected as an expert travel writer to share local tips on Egypt for Google Touring Bird website.